A Review of the Basics to Know about SEO
Are you here for you are new to SEO or you just want to polish and refine your knowledge or knowhow in so far as this aspect goes? Whatever your needs be, this guide has been written with the aim to help you get the nuggets you need to have so as to be well on the road to professional quality Search Engine Optimization, better known as SEO. Read on to learn more on what is SEO.
By and large, SEO is a particular marketing discipline that aims to grow visibility in the organic search results. Talking of what it is that goes into SEO, it is to be noted that there is so much that goes into this and actually this entails so much that get to go into the technical and the creative aspects that are all aimed to help improve the rankings, drive traffic and boost the awareness on the search engines. Much are the aspects of SEO marketing all the way from the words on your web page to the methodologies applied to help other sites link to your business on the web. Actually, SEO can be generally said to be a matter of simply ensuring that your site is so structured in a manner that search engines understand.
Having said this, it is to be appreciated as a fact that SEO or search engine optimization isn’t all about mere designing and structuring your website in a manner that happens to be search engine friendly. The sites are actually used by people and as such the main aim is to make them as search engine friendly as you make them user friendly as well.
In this guide, we will see some of the areas of description when it comes to SEO and these will range as from the keyword finding, ie those phrases and terms that will help generate traffic to your site, how to make the site friendly to search engines, all there is in link building and how to market the unique value there is in your site.
One of the questions that needs to be answered going forward is the reason why it is that your site will require SEO in the first place. To appreciate this, it is important to note the fact that a host of the web traffic you see online is actually driven by some of the major search engines, think Google and Bing for instance.